Privacy Policy

Effective Date: 02/24/2025

Introduction

Welcome to Wilshire Capital LLC's Privacy Policy. Your privacy is critically important to us. Wilshire Capital LLC (“we,” “us,” or “our”) is a financial and business brokerage firm based in Michigan, dedicated to assisting small business owners in obtaining funding through conventional loans, SBA loans, and navigating the complex process of buying and selling a business. Our address is 27780 NOVI RD STE 210, NOVI, MI 48377, USA. We are committed to protecting your personal information and your right to privacy.

By using our website and services, you consent to the terms outlined in this policy. If you have any questions or concerns, please reach out to us at privacy@wilshiremi.com.

Information We Collect

We collect non-sensitive, basic contact information that you voluntarily provide to us when you express interest in obtaining information about us or our services, register on the website, participate in activities on the website, or contact us.

1. Personal Information we may collect includes:

  • Name
  • Email Address
  • Phone Number
  • Company Name

No sensitive personal data is collected or processed through our website.

Use of Information

Wilshire Capital LLC uses the collected data for the following purposes:

  • To provide, operate, and maintain our website.
  • To enhance our services and tailor your experience.
  • To communicate with you, either directly or through our partners, including for customer service purposes, to provide you with updates and other information relating to the website, and for marketing and promotional purposes.
  • To process transactions and send notices about your transactions.
  • To improve our website, services, and marketing efforts.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to track the activity on our website and store certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

1. Third-Party Tracking:

We use third-party services such as Google Analytics, Google Tag Manager, and Google Ads for tracking and analyzing website traffic. These services employ cookies to gather data about website usage. More details on how these third-parties use your data can be found in their respective privacy policies.

Links to External Sites

Our website may contain links to external sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy and terms of every site you visit. We have no control over and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

Data Protection and Security

The security of your personal data is important to us. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. However, we implement industry-standard security measures to maintain the safety of your personal information from unauthorized access, use, or disclosure.

Data Retention

Wilshire Capital LLC will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Children's Privacy

Our services are not intended for minors. We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

Your Privacy Rights

As a resident of Michigan, you have certain rights regarding your personal data. These include the right to:

  • Access: You have the right to ask for copies of your personal information.
  • Rectification: You have the right to ask us to correct any information you believe is inaccurate or to complete information you believe is incomplete.
  • Erasure: You have the right to request that we erase your personal data, under certain conditions.

To exercise these rights, please contact us at privacy@wilshiremi.com. We may require identification before fulfilling these requests.

Changes to This Privacy Policy

Wilshire Capital LLC reserves the right to update or change our Privacy Policy at any time, and you should check this Privacy Policy periodically. Your continued use of our website and services after we post any modifications to the Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you by placing a prominent notice on our website.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Wilshire Capital LLC

27780 NOVI RD STE 210

NOVI, MI 48377, USA

Email: privacy@wilshiremi.com